Pushing Lumira 2.0 GEO performance to the limit using Galigeo - "GEO cook" analytics
As self-service has finally made its way through the Business Analytics world, and proven itself being very useful beyond the buzz it initially generated, user expectations are getting higher and higher all the time. Like mentioned in this article, on the restaurant analogy, business analysts and end-users, which are the primary targets of self-service analytics, can be seen either as guest, or cook. But in both case, guests and cooks want their meals to easy to cook and taste good, like they want their analytics journey a piece of cake. Their prior skills in the analytics world should not matter. And to make everything simple to use for everyone, THAT is not simple.
The restaurant-analogy also applies to GEO analytics. SAP Lumira 2.0 and Galigeo now allow end users to interact with analytics and get their GEO insights on the fly. Even more; end users can "GEO-cook" and enrich their data with geospatial information.
GEO-Cook: GEO code on the fly
One really cool feature that now can be done with SAP Lumira 2.0 and Galigeo GEO Extensions, is the possibility to geocode on-the-fly. " ... ahhh ... coding ...? ..", you'd say .... "I don't wanna code ...": well no worries: the geo coding in SAP Lumira 2.0 using Galigeo extensions, is an easy going drag and drop exercise that everybody can do. Be your own cook!
To add some context, every Line of Business probably has geo mapping needs, like:
Where are my customers located?
Where are my plants impacted by an event?
Where are the shops generating the most revenue?
What areas have overlapping reach?
You could literally find hundreds of other examples, but this is not the point of this article.
Reality is, that to plot your points of interest on a map, you need to have them geocoded. But most of the time, enterprises only have the addresses in their data-sets, and they lack the needed x and y coordinates, also known as the geocoded version of the addresses. In short, we need a little geo-cooking.
Below video showcases how this will work in SAP Lumira 2.0 Discovery. The same process will apply to SAP Lumira 2.0 Designer, and Lumira 2.0 Server.
In the video, the geocoding is done live using an online service, meaning that the addresses are sent to a third-party server, sending back coordinates from these addresses when the geocoding process is over. This way of working is pretty handy, because for the enterprise leveraging it, there is absolutely no cost of infrastructure, no server to deploy and update, no worry about maintaining a service. You like that, not?
As mentioned, the process of geo-cooking using SAP Lumira 2.0 with Galigeo does not require any cost of additional infrastructure, since it leverages online services for you. This works as per below work-flow:
Of course, such system might cause security or confidentiality problems for companies in specific verticals. And some departments just do not have access to internet anyway.
In this case, the geocoding module can be deported on the company side: the addresses will be sent to an on-premise server, and nothing will go outside the company infrastructure.
Hopefully you like GEO cooking as much as we do. It is again a great capability that gets you as an end user closer to valuable insights. The Galigeo c-solution used here with SAP Lumira 2.0 is utterly strong. You might want to have a closer look at the Galigeo website, or contact Vincent or Iver for more info/
Galigeo is the world leader in location analytics software for more than 15 years. It is an SAP Solution Extension Partner, and its products are certified by SAP.